Thursday, June 24, 2010

Workshop: June 30, "The Art of the Sale"

 Workshop: Arts Council and Primary Colours Present The Art of the Sale
The Arts Council and Primary Colours present our annual Artist Professional Development Workshops: Summer Series. 
Please join us for our first workshop; The Art of the Sale, Wednesday, June 30 at 6pm - Arts Council offices at 924 N. Pennsylvania St.

For many artists, creating your work is the easy part. But how do you sell it in order to "share it" with others? How do you make a living from your art and not need a "regular job"?  How do you  mix and  mingle,  engage and close a  sale and enjoy the whole experience?

It is an art form in itself!  

Learn tried-and-true tips from artists, gallery owners and others for engaging casually interested buyers and turn them from simply interested into full-fledged arts patrons.

Panelists include:
Pauline Moffatt, Executive Director of the IndyFringe Festival. Along with her current role working with hundreds of performing artists, Pauline spent eight years in Melbourne Australia working with the Hotel for the Arts promoting and profiling emerging and established visual artists who exhibited in the building.
Linda Dorman, Studio Manager for Tom Torluemke Studio and former gallery owner
Tom Torluemke, artist and former gallery owner Ron Zimmerman, Vice President and COO at Elona Biotechnologies, Inc. with 17 years of salesmanship experience including managing and training sales teams of over 100 professionals.   

Remaining workshops include:
June 30 - The Art of the Sale 
July 14 - Authentic Arts Marketing  
July 28 - Licensing Your Artwork 
All workshops will take place at the new offices of the Arts Council of Indianapolis, now located at 924 N. Pennsylvania St. (map). All workshops begin at 6 p.m. and are FREE. Networking opportunities follow each session to continue the conversation in a more casual environment.

NOTE: The Arts Council has moved to a new location with ample FREE PARKING! Please RSVP and join us next Wednesday. Park in the lot just north of the building next to the gallery and enter from the main doors on Pennsylvania Street.

For more information, please contact Shannon Linker at To RSVP please e-mail Hugh Vandivier at  
For more information visit

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